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This collage shows (left to right) Shudu, Miquela Sousa, imma, and Rozy – four “vritual influencers” who collectively have over 3 million followers on Instagram alone. @shudu.gram, @lilmiquela, @imma.gram, @rozy.gram/Instagram

AI‑generated influencers: A new wave of cultural exploitation

Although many popular “virtual influencers” appear to be young, women of color – they are often created by men at marketing agencies, raising questions about authenticity online.

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