Articles on HBO Max

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In its second season, ‘The Pitt’ grapples with a surprisingly common type of hospital emergency. Warrick Page/HBO Max

HBO’s ‘The Pitt’ nails how hospital cyberattacks create chaos, endanger patients and disrupt critical care

Policy and legal efforts aim to stop these malicious security breaches, but they are growing more common as hospitals adopt remote health care delivery and hackers adopt artificial intelligence.
A proposed mega-merger would give the new company massive influence over film, television, streaming and the cloud infrastructure. bymuratdeniz/iStock Getty Images Plus

A Paramount–Warner Bros. Discovery merger could give Trump even more influence over US media – shaping the news and culture Americans watch and stream

The proposed Paramount Skydance and Warner Bros. Discovery merger would concentrate oversight of two prominent newsrooms – CNN and CBS – under one owner with strong ties to Donald Trump.
The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. (Shutterstock)

The rebrand that went full circle: HBO Max to new HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

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