She pleaded guilty to second degree murder and now has 10 million TikTok followers – what’s behind the influencer fame of Gypsy Rose Blanchard?
Articles on Influencers
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Even the world’s most successful creators can see their livelihoods threatened by social media companies that routinely change their algorithms and policies with impunity.
Fixating on sleep can make your sleep worse. But some people crave the connection online sleep communities provide.
Vlogging has emerged as a new source of intimate entertainment, and for creators, potential income. However, they also raise serious questions about exploitation and the privacy rights of children.
Online reading communities have been around for a while but none of them have captured the attention of readers, publishers and retailers quite like BookTok.
Virtual influencers have relationships, explore the world and take risks. The web is their playground – but they don’t exist.
Fake social media campaigns can negatively affect both influencers and brands.
Barbie is an icon of nostalgia — but she’s also a forerunner of the metaverse.
Even for people who regularly look to social media platforms for book recommendations, recommendations from friends, family members or colleagues are a main way of choosing what to read.
Innovators and businesses can use social media in different ways to drive learning across spheres and interest groups, and ultimately to foster innovation.
Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
The person with the most YouTube followers calls himself ‘YouTube’s biggest philanthropist.’
Adolescent brains are especially vulnerable to risk-taking and social pressure. But there are steps parents can take to steer their teen away from dangerous social media stunts.
What do YouTuber influencer videos about being ‘cancelled’ share with 17th-century texts? Both were crafted directly in response to audiences in new social spaces.
As social media becomes more prevalent in our lives, a career as an influencer may seem enticing. But those interested in this new career should be aware of the challenges.
Teenage chef Debbie commenced her decade-long tenure at the Australian Women’s Weekly in July 1954 – and her recipes could help with your ‘matrimony prospects’.
We examined the pre-match fight on social media to compare how each fighter’s profile brand performed worldwide.
In a loosely regulated industry, followers shouldn’t necessarily buy what these influencers are selling.
Here are the trends on the cusp of transforming the online world.
This strategy has been around since the birth of influencer marketing.
Top contributors
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Lecturer, Learning & Teaching Innovation, Flinders University
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Professor of Internet Studies & Director of Influencer Ethnography Research Lab, Curtin University
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Professor of Internet Studies, Curtin University
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Associate Professor of Advertising and Public Relations, University of Georgia
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Professor, Management, University of Bath and Professor of Marketing, Concordia University
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Senior Research Fellow in Public Health, The University of Queensland
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Postdoctoral Research Associate, University of Virginia
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Reader in Marketing, Cardiff University
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Senior Lecturer in Marketing, Lancaster University
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Professor of Marketing, Cardiff University
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Principal Academic in Marketing, Bournemouth University
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Reader (Associate Professor) in Sociology, City St George's, University of London
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Assistant Professor - Faculty of Information and Media Studies, Western University
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Senior Lecturer in Sociology, University of Essex
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Reader in Digital Media Studies, Cardiff University