An expert explains the subconscious effects of hearing nostalgic music on our shopping behaviour.
Articles on Nostalgic consumption
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Nationalist parties are the most likely to be found dreaming of a glorious past in their campaign literature, especially in central and eastern Europe.
Gen Z’s interest in flip phones is the latest in a series of obsessions young people have for the aesthetic of the 1990s and 2000s.
A branding expert explains how this iconic but controversial doll has gone from teenage reject to movie star in 64 years.
‘Nostalgic consumption’ has been on the rise throughout lockdown bringing us the comfort and certainty of better times. But can we use it to build a more sustainable future?
Top contributors
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Professor of Marketing, European University Viadrina; The University of Melbourne
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Professor of Consumption, Culture and Commerce, University of Southern Denmark
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Associate Professor, School of Politics and International Relations, University College Dublin
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Professor of Political Science and Chair for European and Multilevel Politics, Cologne Center for Comparative Politics, University of Cologne
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Senior Lecturer of Human Computer Interaction, Department of Computing, Sheffield Hallam University
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PhD Candidate in Marketing, University of Gothenburg
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Assistant Professor, Faculty of Business, University of New Brunswick
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Professor of Marketing, Royal Holloway, University of London
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Associate Professor in Marketing, University of Gothenburg