KitKat’s success proves we have moved beyond the era of one-way communication and into the era of “navigating moments”.
Articles on PR crisis
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After two Triple Zero outages, a data breach and a $100 million fine for predatory sales in recent years, sorry is not enough. Here’s what Optus needs to do next.
This PR crisis management comedy will take you on a riveting exploration of marketing, language and the state of Australian media.
Rumours are out of control following the Kate Middleton photo controversy. It seems the royal family’s PR train is running off its rails.
Incidents that may have been mere hiccups a few years ago can go viral in an instant today. ABC seems to have learned from the mistakes of others.
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Professor of Information Systems, Michigan State University
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Senior Lecturer in History, specialising in built heritage and material culture, University of the Sunshine Coast
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Lecturer in Sociology, University of the Sunshine Coast
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Lecturer, Learning & Teaching Innovation, Flinders University
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Senior Lecturer of Marketing, RMIT University
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Lecturer in Marketing, The University of Queensland
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MSc Marketing (cand.) at The University of Edinburgh
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PhD Researcher, University of Edinburgh