Articles on Prices

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Here’s another reason not to ask what your seatmate paid for his ticket. Nicolas Economou/NurPhoto via Getty Images

What is personalized pricing, and how do I avoid it?

As AI powers individualized pricing across industries, businesses are increasingly charging based on what they think you can pay.
On wine-rating platforms, amateur ratings better explain the price differences of bottles than professional scores. JuanGarciaHinojosa/Shutterstock

How Bordeaux wine estates price their bottles

Lovers of wine made in France’s Bordeaux region often ask how chateaux set their prices. The answers involve a 19th-century ranking, professional criticism and digital-age reviews.

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