Adam Karg

10

Articles

6

Comments

Dr Adam Karg is a Professor in the Deakin Business School. His main research areas are concerned with sport fan and customer equity, engagement and consumption. Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.

Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with over 120 sport organisations including national and state sporting organisations, governing bodies, sport technology start-ups and professional sport teams and leagues in Australia and overseas. Adam has presented at academic and industry conferences and undertaken workshops for national and overseas audiences and is a past President of the Sport Management Association of Australia and New Zealand (SMAANZ).

Experience

  • 2024–present
    Professor, Deakin University
  • 2017–2023
    Senior research fellow/Professor, Swinburne University of Technology
  • 2010–2017
    Lecturer/Senior Lecturer, Deakin University

Education

  •  
    Deakin University, PhD
  •  
    Deakin University, BCom (Hons) (Sport Management, Sport Economics)

Professional Memberships

  • Sport Management Association of Australia and New Zealand
  • European Association of Sport Management
  • North American Society for Sport Management

Research Areas

  • Sport And Leisure Management (150404)
  • Marketing Management (Incl. Strategy And Customer Relations) (150503)
  • Marketing Communications (150502)
  • Organisation And Management Theory (150310)

Contact Adam for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision