Anne-maree O'Rourke

Dr Anne-Maree O'Rourke is a Lecturer in Marketing at the University of Queensland. She holds a Bachelor of Commerce from the University of New South Wales, an MBA from Macquarie University, and a PhD in Branding from the University of Technology Sydney. With over a decade of industry experience, Anne-Maree has excelled in roles spanning marketing management, market research, and brand consultancy for prominent blue-chip organisations and government entities. Her research delves into consumers' perceptions of brands, brand strategy, and the influence of stereotypes in the marketplace, with a particular emphasis on advancing diversity, equity, and inclusion (DEI) in marketing.