- Lecturer in Marketing, Edinburgh Napier University
Dr Ashleigh McFarlane is a Lecturer in Marketing and Co-Chair of the Academy of Marketing Visual Methods SIG. Her research explores societal issues related to consumer behaviour and marketing, with a particular focus on digital and visual ethnographic methods. She investigates how emerging behaviours in digital spaces - especially within media and influencer cultures - are reshaping market dynamics.
Experience
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–presentLecturer in consumer culture and marketing, Edinburgh Napier University
Education
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2016University of Strathclyde, Doctor of Philosophy in Marketing
Contact Ashleigh for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Glasgow/Edinburgh
- Website
- X (formerly Twitter): @ash_mcfarlane
- Article Feed
- ORCID
- Joined
