Bonnie Simpson

Dr. Bonnie Simpson is a consumer researcher – aiming to make the world a little bit better of a place through an understanding of why consumers act as we do. She is interested in how and why consumers engage in positive actions such as sustainable behaviours, charitable giving, mitigating food waste, and purchasing that supports social good. She finds inspiration in everyday actions – like why say no to a $2 donation at the grocery checkout when you can afford to give? Her work often focuses in these areas – she loves to introduce new audiences to marketing concepts that focus not only on corporate business functions but also how marketing shapes and is shaped by non-profits, sustainability, and the consumer’s daily life.

Bonnie is a Professor with DAN Department of Management and Organizational Studies, Western University. She holds a PhD in Marketing from the University of Calgary, Master in Human Kinetics from University of Windsor, and Bachelor in Sport Management from Brock University – you read that correct – a winding road path that also included working at a number of ski resorts and golf courses in a variety of roles including sales and marketing. Bonnie has taught and presented research in countries many around the world – such as Finland, the Netherlands, Austria, and Romania. Her research is published in top journals in the consumer behaviour field such as Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research.