Danielle Hass

I am a marketing Ph.D. candidate at West Virginia University, and my research revolves around the quickly evolving digital landscape and how it impacts consumer behavior. Specifically, my primary interests encompass digital marketing and consumer technology interactions, brand communities, and digital privacy. As the world rapidly changes due to recent technological advancements, my research vision is to explore the impact of this digital era on consumers, both in a positive and negative light. I strive to contribute valuable insights that enhance academic knowledge in the digital realm and offer practical implications for marketers, policymakers, consumers, and society.

I received my MBA from the Greehey School of Business at St. Mary’s University, San Antonio, Texas. There, I was awarded the Outstanding MBA Student and graduated with distinguished honors. Additionally, I received my BS from Seminole State College of Florida in Sanford, Florida.

In my professional experience, I worked cross-functionally in marketing and customer service at a medical device manufacturer and had the privilege of generating a marketing strategy for a new product launch while further managing the company’s digital campaigns. I have freelanced videography and graphic design.