Deidre Popovich

Deidre Popovich, Ph.D. is an Associate Professor of Marketing at Texas Tech University’s Rawls College of Business, specializing in consumer psychology and decision-making. Her research explores how decision contexts and information cues influence consumer well-being, health, and behavior. Her work has been published in leading journals such as the Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, and Medical Decision Making. She serves on editorial boards for multiple academic journals and has industry experience in marketing research and healthcare consulting.