Elena Cuevas Molano

Elena Cuevas-Molano is Lecturer and Researcher at Rey Juan Carlos University (Madrid, Spain). She holds a Ph.D. degree in Communications, B.S. degree in Mass Media and Advertising and Lecturer at Rey Juan Carlos University. She also earned an M.S. degree in Teacher Training of Compulsory Secondary Education, Baccalaureate, Professional Education, and Language Teaching from Valencian International University (Valencia, Spain), and postgraduate degrees in Marketing and International Tourism and Hotel Management from the University of California at Irvine (CA, USA).

Her research focus on applying ICTs to communications, marketing, advertising, branding and teaching innovation. She has published numerous scientific articles and book chapters, and serves as a reviewer and editor for international journals and congresses of relevance and prestige. She has held key roles in international companies’ marketing departments.

She has also an extensive and international professional career as Branding and Retail Marketing Specialist in Vodafone (Madrid, Spain), as a Digital and Marketing Coordinator in Hooray (CA, USA), and as a Digital Strategy Manager in TUI (Madrid, Spain). At present, Elena Cuevas-Molano is Business Mentor certified by madri+d Foundation for Knowledge (Credential ID: 47-002/23).

Dr. Cuevas-Molano is member of several research groups at Rey Juan Carlos University such as: Health Communication group; INECO; and NODOS. In addition, she is an external collaborator of the Communication and Specific Audiences Research at University of Alicante (Spain) and the Reach Centre for Applied Communication of Anáhuac University (Mexico).