Emily Tanner

Emily C. Tanner is an Associate Professor of Marketing at the John Chambers College of Business and Economics at West Virginia University. Her research focuses on how emotion, vulnerability, and institutional forces influence decision-making and well-being across diverse stakeholder groups. Dr. Tanner’s work spans three primary streams: (1) Public Policy and Vulnerable Consumers, (2) Decision-Making and Well-Being, and (3) Salesperson and Sales Manager Relationships.

Her interdisciplinary scholarship is supported by federal and university grants and draws on qualitative, quantitative, and mixed-method approaches. Dr. Tanner’s research has been published in leading journals including Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Business Research, Journal of International Marketing, and Journal of Personal Selling & Sales Management. She is also a co-author of the textbook Sales Management: Shaping Future Leaders.