Eva Cheuk-Yin Li

(She/They/Keoi)

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Eva Cheuk-Yin Li is Lecturer (Assistant Professor) in Screen Industries at the Department of Culture, Media and Creative Industries, King's College London. She is a media and cultural studies researcher working across queer media, fandom, and diasporic cultural politics. Her research brings together media and cultural studies, fandom studies, and queer Asian studies to explore how communities create, circulate, and negotiate meaning, identity, social relations, and geopolitics through media, and how these practices both reproduce and challenge social inequalities. She served on the editorial board of Media, Culture & Society (2021–2025) and currently serves on the editorial board of The Sociological Review.

Trained in sociology, Eva obtained her PhD in Gender, Media and Culture at King’s College London, during which she was based in Film Studies. She began her academic career at King’s Department of Culture, Media & Creative Industries as a Teaching Fellow in 2018, before joining Lancaster University as Lecturer in Sociology (Media and Cultural Studies Team) from 2019 to 2026. At Lancaster, her research, teaching, and service were recognised with two faculty awards: Early Career Researcher of the Year and Outstanding Contribution to Internationalisation.

Eva’s research and collaborations are shaped by work across the UK and Asia. In 2025, she held two visiting positions in Taiwan—at the Institute of Sociology, Academia Sinica, and the Centre for Chinese Studies, National Central Library (as a CCS Grant recipient). Between 2021 and 2023, she served as a core task force member of the ESRC-MOST Taiwan–UK Sex, Gender, Sexual Minority Health Research Network (TUSHRN), contributing to collaborative work on health research and the intersection between geopolitics and queer knowledge production in Sinophone Asia.

Experience

  • 2026–present
    Lecturer in Screen Industries, Department of Culture, Media and Creative Industries, King's College London
  • 2019–2026
    Lecturer in Sociology (Media & Cultural Studies), Lancaster University

Education

  • 2018 
    King's College London, PhD in Gender, Media and Culture
  • 2011 
    The University of Hong Kong, MPhil in Sociology

Publications

  • 2026
    Queer fantasy economy: Rethinking queerbaiting through Thai Y-series drama and industry, Media, Culture and Society
  • 2026
    Fan labour as mnemoniclabour: Theorising memorywork and queer world-making, Feminist Review
  • 2025
    The geopolitics of queer archives: Contested Chineseness and queer Sinophone affiliations between Hong Kong and Taiwan, Sexualities
  • 2025
    Editorial introduction: Queer Asia as Method, Media, Culture and Society
  • 2024
    Fandom meets artificial intelligence: Rethinking participatory culture as human–community–machine interactions, European Journal of Cultural Studies
  • 2024
    Queer Media from the Global South: The Emerging Girls Love (GL) Media Industry of Southeast Asia, Feminist Media Studies
  • 2021
    Editorial Inroduction: Androgynous bodies and cultures in Asia, Inter-Asia Cultural Studies
  • 2017
    The second life of Kowloon Walled City: Crime, media and cultural memory, Crime, Media, Culture
  • 2015
    Approaching Transnational Chinese Queer Stardom as Zhongxing ('Neutral Sex/Gender') Sensibility, East Asian Journal of Popular Culture

Professional Memberships

  • Media, Communication and Cultural Studies Association

Contact Eva for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration