Fabio Shimabukuro Sandes

Dr. Fábio Shimabukuro Sandes is a Researcher & Professor of Marketing at ESDES Business School, UCLy, and d completed his Ph.D. in Marketing at Fundação Getulio Vargas EAESP, São Paulo, Brazil. With a rich 15+ years tenure as a Marketing professional, Dr. Sandes has significantly contributed to the Fashion Industry by working in multinational corporations such as The LYCRA® Company and Vicunha Textiles, where he solidified his executive career in the fashion business. His academic prowess is evident through his publications in international peer-reviewed journals and presentations at major international Marketing conferences, such as EMAC, ACR, SCP, and AMA. As a consumer behavior researcher, Dr. Sandes adeptly employs both qualitative and quantitative research methodologies. His research interests primarily lie in social media, digital marketing, online consumer behavior and sustainable consumption practices. With his extensive background in the Fashion industry, Dr. Sandes is actively engaged in enhancing the understanding of Marketing's role in this dynamic sector.