Isabelle Szmigin

Isabelle Szmigin was emeritus professor of marketing at Birmingham University and an honorary professor at Henley Business School. She was widely published in academic journals and regularly appears as a commentator on TV and radio.

She was interested in all aspects of consumption from the consumer and business perspective. She was particularly interested in consumption and social policy issues around alcohol and food. She was also interested in issues concerned with the future of marketing, retailing and social connections.

Isabelle sadly passed away in December 2024.