The sensory importance of touch and nostalgia are some reasons retailers won’t turn the page on paper catalogues.
- Associate Professor, Marketing, Toronto Metropolitan University
In an era of data breaches and data privacy concerns, governments should enshrine in law a requirement for companies and banks to send paper bills and statements in order to protect consumers.
With the rise of digital communication, large greeting card companies have seen revenue declines. However, a smaller, vibrant craft industry in cards has emerged with a new younger customer.
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