I am Director of the Asia-Pacific Centre for Franchising Excellence at Griffith University. I teach and research franchising. My main areas of interest are franchising relationships and franchise performance.

Experience

  • –present
    Director, Franchising Centre, Griffith University

Education

  • 1998 
    University of Southern Queensland, PhD (Marketing)

Contact Lorelle for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision