Luke Potwarka

Luke R. Potwarka is an Associate Professor and Director of the Spectator Experience and Technology (SEAT) Laboratory at the University of Waterloo. His research focuses on consumer behaviour related to sport events. It addresses the overarching question: under what conditions do sport events have positive impacts for individuals and organizations in host communities? Luke’s research draws from diverse disciplinary perspectives and methodological approaches. The knowledge generated from his work is aimed to improve event management practices in ways that maximize participation and economic-related impacts that can result from hosting elite-sport events.

ORCID: https://orcid.org/0000-0002-7334-9786