Blue Origin’s New Shepard rocket carrying an all-female crew, including musician Katy Perry, lifted off in 2025. Justin Hamel/Getty Images August 12, 2026 ‘Starwashing’: How space companies use the greenwashing playbook while engaging in environmentally damaging practices Marissa E. Yingling, University of Louisville Orbital data centers, space habitats, mining the Moon – despite taking place in space, the practices many companies are imagining will still affect the Earth.
