Natasha Brison

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My research focuses on how sport entities create, manage, and protect their brands, with an emphasis on athlete branding. My research has been published in the International Journal of Advertising, International Journal of Sports Marketing & Sponsorship, Sport Marketing Quarterly, and Journal of Legal Aspects of Sport.

Experience

  • 2024–present
    Associate Professor, University of South Carolina

Education

  • 2015 
    University of Georgia, PhD in Sport Management & Policy
  • 1998 
    University of Georgia, JD

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  • General
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  • Consulting / Advising
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