Pablo P. Castello

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Cows and their calves graze near Cremona, Alta., in 2019. Rather than seeing photos of animal abuses, efforts to educate people about how they mourn and have rich social lives might be more effective. THE CANADIAN PRESS/Jeff McIntosh

Is seeing believing? Not really, so animal welfare campaigns should take a different approach

Pablo P. Castello, Queen's University, Ontario

It’s important to design public awareness campaigns that illuminate the richness of animal lives by directing attention to actual animal agency rather than to the human abusers of animals.

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