Robin Pesch

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Robin is a Professor of International Business at Northumbria University. Before he held positions at Newcastle University and the University of Bayreuth from which he received a PhD degree with distinction.

His research interests are global alliance management, cultural distance, workplace integration of refugees, and digital innovation. He received awards for outstanding research as well as teaching. Robin is a Country-Co Investigator of the GLOBE (Global Leadership and Organizational Behavior Effectiveness) 2020 research project and the coordinator of the Sino-German Research Network on "Digital Transformation in China and Germany: Strategies, Structures, and Solutions for Ageing Societies".

Dialogue with practitioners and policymakers is important for him. Robin has provided consulting solutions and research expertise to different firms (mostly manufacturing firms), policymakers, and industry associations. He is a sought-after speaker for migration and digital innovation and transformation.

Experience

  • 2023–present
    Professor, Northumbria University
  • 2020–2023
    Senior lecturer, Newcastle University
  • 2014–2020
    Akademischer Rat / Assistant Professor , University of Bayreuth
  • 2014–2020
    Visiting assistant professor, Zeppelin University
  • 2009–2014
    Research associate, University of Bayreuth

Education

  • 2014 
    University of Bayreuth, Dr. rer. pol.
  • 2009 
    University of Bayreuth, Dipl.-Kfm.

Publications

  • 2022
    Digital innovation management: Services and functionalities as drivers of innovation management software adoption, Review of Managerial Science
  • 2022
    Be a hero: Employ refugees like a pragmatist, Organizational Dynamics
  • 2021
    Digital product innovation management: Balancing stability and fluidity through formalization, Journal of Product Innovation Management
  • 2021
    Gaining legitimacy by being different: Optimal distinctiveness in crowdfounding, Academy of Management Journal
  • 2020
    Family firms, alliance governance, and mutual knowledge creation, British Journal of Management
  • 2019
    Understanding the influence of digitalization on service firm business model design: A qualitative-empirical analysis, Review of Managerial Science
  • 2018
    How to achieve benefits from diversity in international alliances: Mechanisms and cultural intelligence, Global Strategy Journal
  • 2018
    Alliances of service firms and manufacturers: Relations and configurations of entrepreneurial orientation and hybrid innovation, Journal of Business Research
  • 2018
    The price of team spirit for sensemaking through task discourse in innovation teams, Group Decision and Negotiation
  • 2017
    The double-edged sword of cultural distance in international alliances—How perceived cultural distance influences trust and task discourse to drive new product development performance, Cross Cultural & Strategic Management
  • 2016
    Effects of divergent communication schemes in new product development alliances, Management Research Review
  • 2016
    Configurational answer to the ongoing riddle of formal and/or emergent planning practices, Journal of Business Research
  • 2016
    Copoiesis: Mutual knowledge creation in alliances, Journal of Innovation and Knowledge Management
  • 2016
    Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies, Review of Managerial Science
  • 2015
    SME innovativeness in buyer-seller alliances: effects of entry timing strategies and inter-organizational learning, Review of Managerial Science
  • 2015
    Effects of communication style and age diversity in innovation teams, International Journal of Innovation and Technology Management
  • 2015
    Strategic embeddedness of modularity in alliances: innovation and performance implications, Journal of Business Research

Grants and Contracts

  • 2022
    From refugee to talent
    Role:
    Co-Applicant
    Funding Source:
    Social Sciences and Humanities Research Council of Canada
  • 2020
    Digital Transformation in China and Germany: Strategies, Structures, and Solutions for Ageing Societies
    Role:
    Co-Applicant
    Funding Source:
    Sino-German Center for Research Promotion (joint venture of the Deutsche Forschungsgemeinschaft – DFG and the National Natural Science Foundation of China – NSFC)

Professional Memberships

  • Academy of International Business
  • Academy of Management
  • VHB-Verband der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V.

Research Areas

  • Innovation And Technology Management (150307)
  • Organisation And Management Theory (150310)
  • International Business (150308)
  • Migration (160303)

Contact Robin for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision