Samantha N. N. Cross

Dr. Samantha N. N. Cross is an Associate Professor of Marketing and the F.W. Olin Distinguished Chair of Global Business at Babson College. Her research examines how diverse entities, identities, perspectives and beliefs co-exist in consumers, households and society. She incorporates innovative multi-method approaches in her research, which has been presented in several national and international forums. Her work has been accepted for publication in top marketing journals, including the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Public Policy and Marketing, the Journal of Advertising, the European Journal of Marketing, the Journal of The Academy of Marketing Science, and Consumption, Markets and Culture.