Sara Quach

Sara Quach Thaichon is an Associate Professor in the Department of Marketing, Griffith University, Australia. Sara is recognised internationally for her work on customer behaviour, relationship management, and marketing technology in partnership with communities, governments, not-for-profit organizations, industries, and academic institutions. Dr Thaichon has led and participated in international research projects, securing over $4 million in funding.

In addition, Sara has been recognised as the Rising Star in the Marketing Discipline 2020 by The Australian, Australia and New Zealand Marketing Academy's 2022 Emerging Marketing Researcher Award, and Griffith Business School PVC's Research Excellence Awards in 2022 and 2024. She has won several awards at top marketing conferences such as Best Paper Award at The 2016 Mystique of Luxury Brands Conference, People’s Choice Award (Best Poster) at 2016 Australian & New Zealand Marketing Academy Mid-Year Doctor Colloquium, and the Best Paper Award at 2015 Australian & New Zealand Marketing Academy and Global Alliance of Marketing and Management Associations Joint Symposium.