Shiri Melumad

Shiri Melumad is Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. Her research focuses on the psychology of new technology and new media, appearing in several academic journals as well as popular press outlets. Dr. Melumad is the recipient of multiple awards, including Early Career Awards from the Association of Consumer Research, the Society of Consumer Psychology, and the American Marketing Association in recognition of her research on the psychological effects of technology usage.