Sijing Lu

Sijing Lu is Assistant Professor in Translation and Transcultural Studies. Her primary research areas of interest are audiovisual translation (including fansubbing, danmu and online collaborative subtitling), Chinese new media and screen culture. She is also interested in using new technologies to study the cognitive process of audience reception on audiovisual products. Her most recent research project is using eye tracking experiments to examine how danmu subtitles affect audience’s online watching behaviour and habits. She has published in the fields of translation studies and media/communication studies, including Perspectives: Studies in Translation Theory and Practice, Babel: International Journal of Translation and International Journal of Communication. Prior to joining the University of Warwick in 2022, she worked at the University of Liverpool, University of Bristol and Queen’s University Belfast. Alongside research, she also works as a freelance translator/subtitler between English and Mandarin Chinese for companies and communities in China.