- Associate Dean of Graduate and Professional Studies and Professor of Marketing at Point Loma Nazarene University (NOT at California State University San Marcos; system is apparently glitched and cannot change my affiliation), California State University San Marcos
Specialties: Sports Marketing; Sponsorship; Consumer Psychology and Consumer Behavior;
Specific Research Interests: Consumer Psychology; Fan Identification; Sponsorship; Schadenfreude; Social Identity and Rivalries
He has over 30 published articles in various journals including the Journal of Consumer Psychology, Journal of Business Research, Journal of Marketing Communications, Journal of Consumer Marketing, Journal of Services Marketing, and Sport Marketing Quarterly.
Dr. Dalakas has also authored a chapter on the consumer psychology of sport in the Handbook of Consumer Psychology, a chapter on sports brand identity in Leveraging Brands in Sport Business, and several entries on sponsorship topics and fan identification topics in the Encyclopedia of Sports Management and Marketing by Sage.
His research on fan response to sponsorship has been featured on ESPN.com, the IEG Sponsorship Report, Science Daily, and Southern California Public Radio among others. In addition, he has been quoted regarding marketing or sports marketing insight in several media outlets including MSNBC, CBS Business Net, and Yahoo Sports.
Experience
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2025–presentAssociate Dean of Graduate and Professional Studies and Professor of Marketing, Point Loma Nazarene University
Education
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1999University of Oregon, PhD / Marketing
Contact Vassilis for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
