Articles on Attention economy
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Recent research finds that becoming too psychologically entangled with your followers can make success feel like a trap.
Many focus apps fail to consider neurodivergent strengths, such as the ability to hyperfocus.
KitKat’s success proves we have moved beyond the era of one-way communication and into the era of “navigating moments”.
Help a little bean knit socks while getting your own work done – win, win.
When compared to how common it is for the Google search engine to boost misinformation, changing the name of a body of water might not seem like a big deal. It is.
Musk’s tweets are worth paying very close attention to in order to understand the inner workings of the campaign to return Trump to the White House.
Meta’s decision to charge users for an ad-free experience still requires that people have their information collected.
Attention is a limited resource and the sports leagues face a long list of competing choices for viewers. The NBA is trying to pull in more viewers this year with its new In-Season Tournament.
Mark Zuckerberg says he wants the world to be more “open and connected”, but his decision to block archiving the company’s social media content argues otherwise.
Lateral reading, self-nudging and a persistent refusal to feed the trolls are some of the ways one can better manage information.
Small design decisions by big tech companies can play a role in directing our attention.
Neurotechnology could mean law firms soon track ‘billable units of attention’ rather than billable hours.
Organic appeal and reach still trump advertising spending when it comes to digital engagement by parties and individual politicians.
Increasingly outlandish gender reveal parties align perfectly with the values of an economy that’s always scrolling for the next best thing.
Hundreds of jobs are at risk and the quality of news is under threat as New Zealand’s broadcasting media face closures, sales and restructuring in the biggest overhaul in a decade.














