Articles on Charisma

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UK prime minister Keir Starmer’s charisma rating is widely regarded as falling far below that of his potential replacement, Andy Burnham. Yui Mok/PA Images/Alamy

Why are we so obsessed with charismatic leaders?

Of all the characteristics we might prize in a leader – competence, integrity, careful judgment, ethical courage – why do people rate charisma so highly?
The study showed that coolness is associated with the same six qualities around the world, regardless of culture. isaxar/Shutterstock

What makes a person cool? Global study has some answers

Coolness has changed. Today it’s about being extroverted, hedonistic, adventurous, open, powerful and autonomous.
Democratic presidential candidate and former Texas Congressman Beto O'Rourke at his presidential campaign kickoff rally in Houston, March 30, 2019. AP/David J. Phillip

The case against voting for charisma

Charisma may be a necessary trait for getting elected – but it also discourages voters from independent moral deliberation about a potential leader’s qualifications to govern.

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