Articles on Health messaging
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Finding ways to communicate effectively with men about vasectomies is key to persuading them to have the procedure.
TV shows can be misleading when it comes to educating viewers on hands-only CPR, along with who experiences cardiac arrest and where.
The challenge in using either AI or traditional campaigns for health messaging remains designing accurate and culturally responsive health communication.
The current string of COVID outbreaks in remote Aboriginal communities are due to get worse if the NT government opens its borders on December 20, as planned.
The COVID-19 pandemic is a stressful time for all, and even more so for people experiencing trauma-related stress. How can public health emergency responses avoid further trauma for vulnerable people?
Subtly shifting the crafting and delivery of public health messaging on COVID-19 vaccines could go a long way toward persuading many of the unvaccinated to get the shot.
Indigenous people in Australia experience poorer health outcomes than non-Indigenous Australians. So it’s crucial health messaging is delivered in culturally appropriate ways.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
We know we should exercise more and sit on the couch less … but what if television was actually healthy for you?








