Articles on Health communication
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Recognizing the stories behind people’s concerns with vaccines can help public health advocates build a more inclusive approach to healthcare.
Science works at a much slower pace than social media, opening a large window for early findings to be taken at face value and misinformation to spread.
Finding ways to communicate effectively with men about vasectomies is key to persuading them to have the procedure.
False claims that COVID-19 mRNA vaccines cause cancer could, ironically, lead to worse cancer outcomes by undermining a promising tool to prevent and treat it.
The challenge in using either AI or traditional campaigns for health messaging remains designing accurate and culturally responsive health communication.
The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.
If the health content you see on social media sounds too good to be true, it’s very likely false – but there are ways to check it out before sharing.
Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.
You’re usually asked to rate pain from ‘no pain’ to ‘worst pain imaginable’. But does everyone imagine the same thing?
For science to have a meaningful impact on a group of people, new information needs to spread between trusted members of that community.
Being presented with facts doesn’t do much good if you don’t feel like your core values are respected. That’s especially true when it comes to health care decisions.
Dual sensory loss means loss of sight or hearing where one sense can’t compensate for the loss of the other. It can happen at any age but the risk increases with age.
Doctors use social media for reasons ranging from the strictly professional to the highly personal: They connect with colleagues, raise awareness of social issues and educate the public on health topics.
In rural Ghana, only 18% of patients believe elephantiasis is a disease. Some others think it is caused by curses or even rain. Only by understanding local beliefs can it be treated effectively.
If people rely on ChatGPT or Google for complex medical questions, they could come unstuck.
Doctors don’t always tell you they’re unsure what’s behind common symptoms, such as a stomach ache. And that can have serious effects.
People want a simple answer. Is this action safe? But despite Anthony Fauci bouncing responsibility for COVID-19 risk assessment to individuals, your risk can’t be boiled down to one probability.
Social media platforms can be used to share critically important information about disaster management.
People often try to seem confident and certain in their message so it will be trusted and acted upon. But when information is in flux, research suggests you should be open about what you don’t know.
The COVID-19 pandemic is a stressful time for all, and even more so for people experiencing trauma-related stress. How can public health emergency responses avoid further trauma for vulnerable people?



















