Articles on Health communication

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A comic book produced for Black transgender women in Philadelphia explains the benefits of using PrEP to prevent HIV infection. Wriply Bennet for the Risk Communication Laboratory, Temple University

I’m an expert in crafting public health messages: Here are 3 marketing strategies I use to make Philadelphia healthier

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.
Listen for values and emotions, not just points you can rebut with facts. kupicoo/E+ via Getty Images

Vaccines and values: When you’re having a tough conversation about medicine, don’t just pile on evidence − listen to someone’s ‘moral foundations’

Being presented with facts doesn’t do much good if you don’t feel like your core values are respected. That’s especially true when it comes to health care decisions.
Presenting their ‘human self’ as well as their ‘professional self’ allows doctors to role model healthy behaviours for peers and trainees, and be more relatable to their patients and the public. (Shutterstock)

Doctors engage the public by bringing a human side to social media

Doctors use social media for reasons ranging from the strictly professional to the highly personal: They connect with colleagues, raise awareness of social issues and educate the public on health topics.
Feet of a person with lymphatic filariasis, also known as elephantiasis. WHO

Patients’ beliefs about illness matter: the case of elephantiasis in rural Ghana

In rural Ghana, only 18% of patients believe elephantiasis is a disease. Some others think it is caused by curses or even rain. Only by understanding local beliefs can it be treated effectively.
Before the pandemic, an intergenerational tea party wouldn’t have seemed a risky proposition. fotostorm/E+ via Getty Images

It’s impossible to determine your personal COVID‑19 risks and frustrating to try – but you can still take action

People want a simple answer. Is this action safe? But despite Anthony Fauci bouncing responsibility for COVID-19 risk assessment to individuals, your risk can’t be boiled down to one probability.
Kids figure out who’s trustworthy as they learn about the world. Sandro Di Carlo Darsa/PhotoAlto Agency RF Collections via Getty Images

Trust comes when you admit what you don’t know – lessons from child development research

People often try to seem confident and certain in their message so it will be trusted and acted upon. But when information is in flux, research suggests you should be open about what you don’t know.
Bundhurr Marburumburaay Miilgi Ngalgarra (lighting, thunder, rain, shine)- no matter how big, strong or scary the storm the sun will shine again. Artist Renae Lamb, Wiradjuri Wongabong. Owner Midnight Dreaming. Used with permission. Provided by author

10 ways we can better respond to the pandemic in a trauma‑informed way

The COVID-19 pandemic is a stressful time for all, and even more so for people experiencing trauma-related stress. How can public health emergency responses avoid further trauma for vulnerable people?

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