The placebo effect is more than just mental – it’s a biological system that can measurably improve a patient’s symptoms. But someone else needs to activate it – creating a risk of manipulation.
Articles on wellness culture
Displaying all articles
Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar of premodern Japanese literature unpacks that history.
Wellness culture is an intoxicating cocktail, blending evolved social preferences for health, fertility and social status with the signalling power of social media.


