Le spectacle de la catastrophe finit-il par occulter le problème qu’il prétend raconter ?
- Professor of Persuasive Language and Storytelling, SKEMA Business School
En 1967, Barthes parlait déjà de la mort de l’auteur. Mais, à l’ère de l’IA, comment transposer et interpréter cette pensée ?
Les mèmes viraux sur Chuck Norris ont montré que la célébrité pouvait être un jeu collectif, fait de copies, de variations et d’exagérations.
Les biens culturels, et notamment les séries et les films, ont un rôle immense à jouer : ils forment un écosystème de récits, qui influence la société dont il est le reflet. À ce titre, continuer d’en financer la diversité est fondamental.
We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
While the ‘yes’ case relies on the authority of experts, the ‘no’ case hopes that sheer weight of arguments will win votes.
Mullets, perms and neon clothes are all back – but Gen Z can’t be nostalgic for an era they never experienced.
The federal election campaign is underway and political advertising has really started to ramp up. But who is each party targeting and what’s their key message?
Soap operas, with their long and involved storytelling and large audience reach, can be uniquely positioned to enable narrative transportation.
Hajj pilgrims looking online for advice about their upcoming pilgrimage to Mecca, in Saudi Arabia, may not find TripAdvisor so useful.
How much you become engaged with a story is known as narrative transportation. And the more a story transports you, the more likely you are persuaded to adopt the beliefs espoused within it.
For decades, academics have been portrayed as brilliant, heroic men on our cinema screens. It’s time to tell the story of more heroic female scholars. Here are some suggestions.
Reviews are essentially short stories. The best use the same elements that make a novel gripping.
A new study shows that positive tales make a difference.
It’s gritty and gripping in equal measure, but the swords and snowstorm narrative also answers a number of basic human needs.
Three techniques Andy Warhol used can also help you to take and post pictures that people will find engaging.
La Toile est faite, souvent, d’un tissu de bobards… Pour détecter les mensonges en ligne, un algorithme d’analyse de texte s’est avéré performant.
Fibbers beware: experts have developed a new digital lie detector.
Some parents worry their teens’ obsession with dark fiction means they’ll grow up and overthrow the government – like Katniss Everdeen in Hunger Games. How real is this concern?
The Hobbit trilogy can be seen as one of the lowest points of the blockbuster culture.
Did watching 101 Dalmatians instill you with a burning desire to fill your home with dozens of monochrome puppies? A new study suggests that may often be the case. The research suggests that all those…
Estimates show that millions of people have been victims of cyberbullying. Sadly, this includes the famous cases where emotional distress caused Tyler Clementi, Izzy Dix, Lisa Marie Zahra, and dozens of…
The fourth season of Game of Thrones has gripped scores of people with its epic story of warring factions in a strange and changing landscape, dragons and dire wolves, incursions and sieges, plots and…
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