Articles on Language

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A sculpture by Deboray Kass that says ‘Yo’ from one side and the popular Yiddish expression ‘Oy’ from the other stood on display in Brooklyn Bridge Park in New York in 2015. AP Photo/Kathy Willens

Yiddish’s ‘revival’ points to its resilience as a portable homeland – and a global reach, from Russia to Mexico to the US

Many Americans associate Yiddish strictly with Eastern Europe. But its horizons are much broader than that, especially amid today’s revival.
Male and female or plug and socket? artpartner-images/The Image Bank via Getty Images

‘Male’ and ‘female’ plugs and connectors – gendered language for the ends of garden hoses, electrical cords and pipe fittings sparks debate

Terms that are direct analogs to sexual intercourse are widely used to describe connector ends, but the language is evolving away from those problematic words.
A manuscript in Elvish written on silk parchment. The Elvish language was created by Tolkien for The Lord of the Rings. Luca Lorenzelli/Shutterstock

Elvish, Klingon and Pig Latin: what can invented languages teach us about the human brain?

From pidgins to Tolkien and Esperanto, humans have created entirely new languages for many different reasons.
Protesters appear in front of Starbucks Korea headquarters in Seoul after the company launched its ‘Tank Day’ campaign, which sparked widespread backlash. Kichul Shin/NurPhoto via Getty Images

Starbucks’ big marketing blunder in South Korea shows how cultural blind spots can put global brands in a bind

Translation is only part of the challenge for multinational companies. Words, slogans and symbols can take on entirely different meanings across cultures.
The linguistic debates about the creation of humans, which shaped whether the word ‘mankind’ was understood to include women, emerged from the two very different creation accounts in the Book of Genesis. (Unsplash)

When ‘man’ didn’t mean humanity: How language excluded women for centuries

Language that fails to explicitly name women has historically excluded them. And that exclusion is an active, reversible mechanism that’s now resurfacing.
When composing or translating poetry, AI stumbles when trying to convey mood, metaphor and emotion. Jeremessias/iStock via Getty Images

The art of literary translation exposes the limits of AI

AI-powered translation tools are certainly impressive. But there is an important frontier for translation technology, one AI might never be able to breach: the poem.

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