Articles on Promotion

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Protesters appear in front of Starbucks Korea headquarters in Seoul after the company launched its ‘Tank Day’ campaign, which sparked widespread backlash. Kichul Shin/NurPhoto via Getty Images

Starbucks’ big marketing blunder in South Korea shows how cultural blind spots can put global brands in a bind

Translation is only part of the challenge for multinational companies. Words, slogans and symbols can take on entirely different meanings across cultures.
Women and men doing the same jobs are routinely described in strikingly different terms by their professional networks. Researchers say that language gap is part of what keeps women out of leadership. (Unsplash)

Why being called ‘detail‑oriented’ can stall a woman’s career

New research finds that people consistently describe women as detail-focused and men as visionary, a bias with measurable consequences for who gets promoted.
Members of the University of Oregon’s basketball team embrace before the final of the Pac-12 women’s tournament. AP Photo/John Locher

Can gambling juice fandom for women’s sports?

When fans place a bet, it motivates them to watch a sport and root for a team they might otherwise have little interest in.

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