Contemporary culture seems obsessed with authenticity – but the question of how to be ‘sincere’ in modern society has troubled philosophers for centuries.
Articles on Sincerity
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Abbreviations like ‘brb’ and ‘plz’ may seem benign. But new research shows they can make senders appear less sincere – and even undermine budding romances.
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
Cuomo used language that people forced to apologize often deploy to avoid taking responsibility and show genuine contrition. An expert on public apologies suggests three don'ts and a do.
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Assistant Professor of Marketing, University of Wisconsin-Milwaukee
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