Copyright can only protect the expression of an idea, not an idea, concept or style itself.
Articles on Brands
Displaying 1 - 20 of 85 articles
A Carnegie Mellon University marketing researcher explains why the love of a retro Pizza Hut has more to do with the relationships attached to it than pizza.
Translation is only part of the challenge for multinational companies. Words, slogans and symbols can take on entirely different meanings across cultures.
When AI is used to manufacture fake endorsements, copyright law doesn’t do enough to protect celebrities, influencers and other public figures.
When times are tough, household brands and consumer rituals provide a source of comfort, reaffirming family identity and a sense of togetherness.
Researchers describe what they call a consumption stigma – when you feel judged or looked down on for using certain products or services.
By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger connection.
After two Triple Zero outages, a data breach and a $100 million fine for predatory sales in recent years, sorry is not enough. Here’s what Optus needs to do next.
‘Brand communities’ are sites of surprising human drama. A marketing expert explains what she found by studying them.
Consumers perceive some misspellings positively, but only if the unconventional spelling is relevant and not too extreme, according to a new study.
Current science communications in Cape Town are not serving the public well.
Brands don’t always deliver what they promise. Regulation needs to focus on preventing harm rather than managing fallout.
Local efforts to transform discarded garments and textile waste into valuable products are evidence that fashion and degrowth are compatible.
Whatever you think of his personality or politics, it’s impossible to deny the success of Donald Trump as a brand. Supporters and detractors across the world are transfixed by his second term as US president…
Rewriting the map can influence the public psyche in ways subtle and not so subtle.
The fragile global economy could fuel the boycotts of companies that have aligned themselves with the policies of Donald Trump.
A study of a 2014 product recall shows that problems at one company can hurt its competitors, too.
Is it manipulation or persuasion?
Competition in the car industry is intense.
The character has become a global phenomenon.
Top contributors
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Senior Lecturer of Marketing, RMIT University
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Journalism and Communication and Director of the Master's Program in Brand Responsibility, University of Oregon
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Associate Professor in Marketing, University of Canterbury
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Emeritus Professor, Brunel University of London
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Assistant Professor in Organization Theory, Aalto University
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Doctoral Candidate, School of Business, Royal Roads University
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Emeritus Professor of Apiculture, University of Sussex
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Professor of Communication, The Ohio State University
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Vartan Gregorian Post-doctoral Fellow in Science Communication, University of Pennsylvania
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Professor of Marketing, University of Southampton
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Professor of Health Service Operations, School of Pharmacy & Medical Sciences, University of Bradford
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Associate professor, UCL